Nike Team Headwear - Hat designer

RENDR is a partner-driven, full-spectrum digital solutions firm, applying its knowledge in both strategy and development to craft potent outcomes to help fulfill the potential behind client goals.

Nike Team Sports, the leader in innovative products that serve the athlete, partnered with Paramount Apparel, a leader in innovative headwear manufacturing since 1929, to provide the most dynamic custom headwear program in the industry.

The Nike Team headwear web-based flash application, provides an interactive 3D environment for customisation of the Nike headwear product line. Away Studios through Geepers Interactive Ltd. provided development solutions for texture material management and rendering through custom shaders, refined the workflow for model production and interaction with the 3D models allowing placement, rotation and scaling of logos and name drops.

Key developments:

  • Optimisation of textures to reduce file sizes by taking advantage of repeating patterns.
  • Combination of textures, tiled and not tiled with normal mapping to reconstruct highly detailed materials whilst minimising texture overhead
  • Mouse interaction responding to 'hotspot' areas on the models when logos and name drops can be placed and manipulated directly on the 3D model.
  • Material/texture memory management allowing materials to be loaded and unloaded as the headwear is customised.

Paramount Apparel :
Nike Team :
Nike Team Headwear :